Language: The first key convention that tells you this is an advert is the logo in the bottom right hand corner. The slogan above saying "your time has come" gets the audience concerned and makes them think that the game "NBA2K15" is made for them so that they should play it rather then rival sports games like Fifa 15. one of the key images of the advert is the amazing NBA superstar Kevin Durant. This famous athlete was chosen to show to fans that this game is actually sponsored and can let you play as these masters of basketball. The light and colours give the effect that you can not know what is actually happening and be there unless you buy the game so you can see everything in action rather then not buying it at all and just wondering what it is like outside the NBA world. The image of Kevin Durant creates an atmosphere that he is what is keeping everything in balance.
Institution: The major institution behind this advert is NBA (National Basketball Association) an basketball league that sets up basketball matches in american teams and also Microsoft
a multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. The words "your time has come" may suggest that these inspiring words are trying to get you in a really good mood to play this came which may also suggest that there is a rival sports game and is challenging them and the quality of the sports game compared to this one.
Audience: The target for this audience is mainly basketball fans or maybe sports fans in general. NBA2K15 producers will also be targeting Fifa 15 fans/players by suggesting new gaming features appearing in the upcoming game. The gender who are fans of this type of thing may be as much as 80% male and 20% female. the age range would be wide but it is probably focused on the age group of 8 to 20. Due to NBA being the most popular in American and also in England, the advert will be aimed at kids to teens looking to be future basketball stars or people who are just into basketball but are not thinking about having it as a career.
Representation: The representation on this advert is exclusively black and male. This is quite surprising considering the NBA has an enormous amount of white players and you'd expect them to be featured on an advert like this. Even though it is not surprising an advert for NBA league (a male league) is dominated by male players, it does serve to highlight the important media debate regarding the lack of presentation for women's sport.There is very little TV coverage of women's sport outside of the Olympics and this advert only serves to emphasise that the vast majority of money and coverage is concentrated on male athletes.
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